Heather R. Fleming began her journey as a professional artist in 1982 upon entering Ohio State University as a Photography and Cinema major. Yearning for a sunnier climate and gentler winters, she relocated to Tallahassee to attend Florida State University. After attending a summer workshop at the Parsons School of Design, Heather settled on Visual Communications in its Fine Arts Department. Knowing how difficult a career as an artist can be but determined to make her talent work for her, she did journeyman’s duty in art-related positions in printing companies, magazine publishers, and type houses.
This foundation stood Heather in good stead when she was hired on as a Senior Graphic Artist for a nationwide benefits administrator’s marketing communications division, eventually working her way into management.
During the 20 years there, she witnessed the evolution of graphic communications and design firsthand. For 11 years in the pre-internet era, she focused on the manual duties of preparing print-ready boards, aligning paper stock selection with a graphic approach, text treatment, and the ever mundane but essential budget compliance. In the final nine years, she was at the forefront of the launch of its online presence and digital marketing efforts, acquiring skills in web design and development.
Along the way, opportunities arose to offer her services as a freelance graphic designer for entrepreneurs, local businesses, state agencies, and artisans. Still other opportunities to expand knowledge, skill set, and income came her way: Heather started an event planning business with a partner to design, promote, and market large-scale events.
Her current artistic endeavors involve applying her whimsical creative style, emphasizing powerful color palettes and original font creation to format and photo-illustrate a children’s book. In off-hours, Heather experiments with watercolors and explores trends in architecture and interior design.